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Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”



Invitation: FloraHolland Trade Fair 2016

You are most welcome to visit us one at the Trade Fair, stand 22.13. Be inspired by a Christmas world with Primula Touch Me and Cyclamen Super Serie. Discover the different applications and be informed about the support services of Schoneveld Breeding to stimulate shelf sales.  Looking forward to welcoming you! Please find more information… View Article

Invitation: Cyclamen Open Days 2016

You are most welcome to visit us one of these days. You can register by email, phone or fax, after receiving your registration we will contact you a.s.a.p. to schedule an appointment. Looking forward to welcoming you! Team Schoneveld Breeding Strong genetics, Sharing knowledge, Constant innovation

Everything is better if you know the story…

It’s that time of year again when cyclamen are in plenty supply. Cyclamen in all shapes and sizes, colours and varieties. Not just different flower shapes, but also different types of leaves. Smooth or silver leaves, fringed or double flowers, and too many shapes and sizes to mention. Because I work for a breeder of… View Article

MORE of a good thing…

A sunny day in late August. After fighting heavy traffic, I arrive in picturesque ’s Gravenzande much later than planned. I find Bert & Ada van der Meer’s place of business flush against the dunes. They used to run their own horticultural enterprise together, but they sold it in 2008. After various totally different jobs,… View Article

Schoneveld presents innovative products and concepts

During the 2016 Flower Trials this week, Schoneveld Breeding will present innovative products and new concepts. As plant breeder, Schoneveld wants to increase the market return for its partners in the chain by working together, which Schoneveld calls: Connecting the Chains. You will find Schoneveld Breeding in the Samples greenhouse / Presentation room at the… View Article

You are very welcome to visit us at Flower Trials 2016!

We have a new location for the Flower Trials since last year. We will be in Flora Holland’s ‘Monsterkas’ / presentation room in Honselersdijk together with Selecta. You are very welcome to visit us. Directions – When you enter FloraHolland turn left immediately. – Drive up the Fleuraduct and continue until you reach the top. – Then… View Article

Schoneveld Breeding’s Cyclamen Open Days

From 26 October to 13 November Schoneveld Breeding will be opening its doors to all professionals in the chain. During these Open Days you can see Schoneveld Breeding’s cyclamen in the flower trials. Growers of young plants, growers, wholesalers and retailers can gain a good impression of what Schoneveld genetics can mean to them. Just… View Article

2 ‘Glass Tulip’ nominations

Proudly we present to you the Dutch breeders Ten Have Plant and Ammerlaan-Sosef as they are both nominated for the ‘Glass Tulip 2016’ award. Ten Have Plant produced the Cyclamen Super Serie Petticoat and Ammerlaan-Sosef introduced their typical tri-coloured concept Touch Me !Sensation! We all keep our fingers crossed for transfering these nominations into actual prizes. Will you… View Article
Flowertrials 2015

Flowertrials 2015

No less than 49 breeders at 30 locations in Westland and Aalsmeer in The Netherlands and Rheinland Westfalen in Germany will show their pot and bedding innovations, creative concepts and a wide range of crop assortments in week 24. Our photographer Kees Muizelaar created a catching impression of Schoneveld Breedings presentation @ Monsterkas FloraHolland Auction… View Article