Under the slogan ‘Connecting the Chains’ we offer marketing and promotion support to the whole chain. We do this by placing the grower centre stage in specific product-grower-market combinations.
We support our products with brand campaigns. Examples of the professional materials we use for this include social media, product-specific websites, photos and video, brochures, product flyers, open days, flower trials, labels, advertisements in professional journals and trade fairs. Where appropriate we also conduct promotions jointly with customers, such as the pot sleeves we developed together with various growers and growers associations.
The marketing support increases the visibility of our Schoneveld Breeding genetics and enhances the return throughout the chain.