Chic Paradiso Double brings elegance to winter gardens
The refined evolution of what already exists – that’s how Huub van Oorspronk, area manager for Asia, the Middle East, and Oceania, describes the stunning new Paradiso Double. A true eye-catcher, this exceptional addition enhances the established Primula Paradiso range. “It’s genuinely something different from the standard,” agrees growing supporter Rick Slingschröder. “Paradiso Double is a Primula acaulis that fits perfectly within our Paradiso series.”
As the name suggests, Paradiso Double is all about its exquisite double flowers. Several years ago, Schoneveld Breeding’s expert developers began refining existing material to craft a uniform F1 series of Primula acaulis with double blooms. “It was a process spanning years,” Rick explains. “Schoneveld Breeding is renowned for the uniformity of its products, and we were determined to uphold that reputation once again.”
Why choose Paradiso double?
With the launch of Paradiso Double, growers now have access to five vibrant colours, with more in development. But what makes Paradiso Double stand out? “It’s a true specialty within the standard acaulis category,” says Huub. “Our range caters to early through late-season demand, offering growers beautiful options throughout. Paradiso Double is an extra special touch, blooming from mid to late season.”
Boasting lush, fully double flowers, Paradiso Double is nothing short of a visual delight. “It reaches peak bloom in 25 to 30 weeks, emerging as a striking eye-catcher,” Rick explains. “It’s ideal for pot sizes ranging from 10.5 to 12 centimetres. Slightly larger than standard acaulis varieties, it requires less intervention when cultivated in 12-centimetre pots, delivering maximum returns for growers.”
Simple cultivation
Rick emphasises that Paradiso Double is surprisingly easy to cultivate. “There’s no specific care needed – it’s a straightforward product for growers,” he says. He recommends growing Paradiso Double alongside other series in the Paradiso range. “Occasionally increasing iron levels may help, but that’s about it.” Above all, Rick sees it as a valuable addition for growers looking to differentiate themselves. “Absolutely,” Huub adds. “It allows growers to offer something truly unique to their customers.”
Superior longevity
Another major advantage of Paradiso Double is its exceptional durability. “Its shelf life far exceeds that of standard Primula acaulis,” Huub notes. This quality adds significant value for growers. “Good durability is essential throughout the supply chain, benefiting everyone, including end consumers. Paradiso Double is a standout feature that brings life and colour to any winter garden.”
Available now in five colours
Paradiso Double is now available in five stunning colours. Elevate your range with this specialty and delight your customers with a product that truly stands out.