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  • Chinese (Simplified)
  • Italian

Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”

NIEUWS / VIDEO

Mid Februari: Colourful news from China

A number of our products are currently flowering in China, including Primula obconica Touch Me and Ranunculus asiaticus Sprinkles. We received these beautiful photos:

Extremely good shelf life with Primula Paradiso Perola

Primula Paradiso Perola is a Primula polyanthus, this Primula is characterized by its short, strong stems and extremely good shelf life. Because of the higher standing stems, the amount of stems and the more open structure of the plant, Perola is much less sensitive to damage on its flower compared to the Primula acaulis. In… View Article

Our contribution to sustainability – More value by #sustainability

We would like to contribute to a better future, both for the environment and future generations. That is why we have decided to focus on sustainability. Think of our closed water cycle, genetics (Paradiso) where the amount of growth regulators (PGR) is minimal and bee-friendly products such as Campanula from Addenda. Compared to other Pimula… View Article

Three times Cyclamen Super Serie with winners Benchmark Cyclamen

Every year Glastuinbouw Nederland organizes the Cyclamen Benchmark with breeders of Cyclamen. The benchmark is a shelf life competition and is carried out by Royal FloraHolland. Growers can submit plants for 3 categories: mini, midi and large-flowered. For each entry, a batch of 6 plants is supplied, consisting of a minimum of 4 colours and… View Article

How we create added value through breeding #morevaluebybreeding

In the 1970s, every week Patty Schoneveld went by truck to his customers. The plants with the best flowering richness were often the fastest sold. Patty understood the needs of the market and started selecting the best plants in advance. With this in mind, we started breeding. In 1992 this process resulted in the birth… View Article

Sweet Kisses on display at Trade Fair 2019

During the Royal FloraHolland Trade Fair Aalsmeer 2019 (November 6 – 8), the Growers Association Touch Me + will once again present Sweet Kisses. Sweet Kisses is the tested sales concept for Retail from Growers Association Touch Me +. The stand can be found on location: 49.4. Sweet Kisses is available from the end of… View Article

Various trials on display at our Cyclamen Open Days 2019

During the Cyclamen Open Days of Schoneveld breeding, visitors can view three different trials. It concerns a potting soil trial, fertilization trial and an inhibitor trial. The progress of the trials and our advice on this can be discussed during your visit to the Cyclamen Open Days in week 43 up to and including week… View Article