Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”

NIEUWS / VIDEO

Touch Me Primula obconica

Hybrid Open Days Primula Paradiso, Primula obconica Touch Me and Ranunculus Sprinkles

When the days are short, Primula and Ranunculus bring colour in our daily life. The cheerful flowers of these strong winter and spring bloomers cheer up every day. During our annual Open Days for Primula Paradiso, Primula obconica Touch Me and Ranunculus Sprinkles  we show you our newest developments for the coming season. You are… View Article
Christmas thumbnail video

Happy Holidays

We created a video for all customers and relations to show how much we appreciate your trust. We consider this the most personal, sustainable and creative option to send you our best wishes. Have a merry Christmas and make 2022 a beautiful year!
cyclamen open dagen 2021

Highlights of the Cyclamen Open Days 2021

Doesn’t time fly! The Cyclamen Open Days 2021 are over. This year we welcomed lots of visitors in person and also ran a number of virtual tours. It was great to be able to talk to everyone again and show them our product range. We had so much to show! Our front yard was beautifully… View Article

Open Days: We are ready

We are ready! Our Cyclamen Open Days 2021 have started. This year, we offer you more than just the most beautiful Cyclamen. The entrance of our PlantXperience is an explosion of colors with Cyclamen in alle shapes and sizes. We are pleased to inspire you by showing how to use these eye catchers in and… View Article
Marketing Menu

Create your own marketing mix with our Marketing Menu

From now on it is possible to put together a unique and personalized marketing mix per product. We have a Marketing Menu full of professional promotion materials for all our product groups. What’s on the menu?You find, amongst other things, labels, banners, and leaflets in the same style on the Marketing Menu’s. All chain partners… View Article
breeding accel opening mol lab

Breeding Accel invests in the future

The laboratory at PlantXperience in Wilp, the Netherlands now has a brand new molecular department with new users. The five breeders who work together under the name Breeding Accel jointly inaugurated the facility. Sporting brand new lab coats, chairman Peter van de Pol (Schoneveld Breeding) and Thijs van Dijk (Fresh Forward) symbolically opened the lab…. View Article