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Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”

Countdown opening PlantXperience

NIEUWS / VIDEO

Primula product range of Schoneveld Breeding

There are several types of primula available in today’s garden centers. Primarily known as a cool season plant, primula is versatile for indoor and outdoor use. With longer shelf life, improved uniformity and a whole range of colors, it is a wonderful addition to a program. Schoneveld Breeding is focused on developing and producing quality… View Article

The first glimpse of our new location!

Check out the first glimpse of our new location!

On display at Flower Trials: Primula Touch Me Mini

Primula Touch Me Mini is a genetically compact pot plant that blooms in the winter period. If you are committed to sustainability, this plant is highly recommended. It is a series that really fits a small pot (9 cm – 10.5 cm) and is complete with 5 colours. Touch Me Mini is at display at… View Article

Register here for our Open Days

Are you curious about our new location? Have you not had the opportunity to visit us earlier? Then we have good news! On June 21, 28 and 29 we organize the opportunity to take a look at our new building! On these days we open our company for both individuals and business relations. Are you… View Article

On display during Flower Trials: Verano Victoria Light Pink

New in the Super Series range: the “Victoria” colour type. This year we are presenting this colour type for the first time at the Flower Trials. Do you want to see this colour “in real life”? Please visit our stand at location: Plantenkwekerij P. van Geest! Victoria is a new colour type within our Super… View Article

On display at Flower Trials: Cyclamen Super Series Djix

Djix is ​​a mini Cyclamen with a special flower shape and in most regions it is marketed in closed chains with the focus on “local-for-local” and “product-market combination”. Available in 2 colours and suitable for small pot sizes. Visit our booth at the Flower Trials and ask about the possibilities! Cyclamen Super Series Djix is… View Article

Brand Story: Cyclamen Super Serie Djix

When autumn arrives, Djix’s stubborn looks will bring color and design to your home. After a long walk in the woods over crackling foliage, back to the warmth and cosiness in your own home. An atmosphere in which Djix provides the temperamental surprise with the special flowers in strong colors. Back to cosiness, comfort in… View Article

Flower Trials 2019

From 11 to 13 June 2019, Schoneveld Breeding will be present with a stand at the Flower Trials in Maasland, Westland region. During this exhibition we are proud to show a large part of our product range and visitors can ask their questions about cultivation or marketing. Below you will find some products that we… View Article

California Spring Trials 2019: What we have on display

From March 23 till March 27 Schoneveld Breeding will be present at the California Spring Trials. Our colleagues Kathy McKay and Ton Koers are happy to tell you all about our products and give advice about the cultivation of these products.

Suddenly cold weather conditions

Region: North Europe Last week it went freezing at night. When these temperatures persist, it becomes dangerous for the cool-grown crops, such as e.g. Primula acaulis Paradiso and Ranunculus Sprinkles. Despite these low temperatures, it is usually still sunny during the day, but the first rays of the sun are intense for the plants after… View Article

Growing recommendations Primula acaulis and Ranunculus Sprinkles December 2018

Growing recommendations for Primula acaulis – Paradiso The Primula acaulis Paradiso is growing well. Our Paradiso Early growers are currently picking or have finished their picking. Paradiso Mid and Late have been potted for 8-12 weeks now and have been spaced out. The Primulas need less water now that there is less light and the… View Article