• FlowerTrials 2022

Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”

NIEUWS / VIDEO

FlowerTrials Let's Meet

Let’s meet at FlowerTrials

Just a few weeks until the first meeting in a long time. We love to see you at our new location at FlowerTrials 2022. From the 14th till the 17th of June we present to you the latest developments in our product portfolio. You find our area managers and growing supporters at the Breeders Avenue,… View Article

Primula obconica Touch Me in spotlights during open days

We love to show all that is going on within different product groups. After Primula Paradiso, it was in weeks 6 and 7 time for Primula obconica Touch Me to show itself. All colours from all series were in the spotlights during the annual open days. Several young plant growers took a look. Of course,… View Article
Paradiso open days overview

Highlights Primula Paradiso Open Days

We started the year colourful with our Primula Paradiso Open Days. From week 3 until week 10 growers and young plant growers took a look in the greenhouses at the different Primula series. They did so both online and offline. Besides all colours of different series, there were comparisons with other products and technical trials…. View Article
cast_super serie Leopardo

Find us at new location at California Spring Trials

It’s only two more weeks until California Spring Trials take off. We will be present of course, and how! You find Schoneveld Breeding on a new location this year. Our area manager Kathy McKay is there to show visitors new developments and beautiful products. Together with growing supporter Ton Koers the best knowledge of Schoneveld… View Article
Touch Me Primula obconica

Hybrid Open Days Primula Paradiso, Primula obconica Touch Me and Ranunculus Sprinkles

When the days are short, Primula and Ranunculus bring colour in our daily life. The cheerful flowers of these strong winter and spring bloomers cheer up every day. During our annual Open Days for Primula Paradiso, Primula obconica Touch Me and Ranunculus Sprinkles  we show you our newest developments for the coming season. You are… View Article
Christmas thumbnail video

Happy Holidays

We created a video for all customers and relations to show how much we appreciate your trust. We consider this the most personal, sustainable and creative option to send you our best wishes. Have a merry Christmas and make 2022 a beautiful year!