• Coming soon Gerbera Joybera

Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”

NIEUWS / VIDEO

Super Serie Fusion Large inside

Super Serie Fusion: a decade full of development 

Super Serie Fusion is a remarkable addition to the assortment of Schoneveld Breeding. As the first large-flowered Cyclamen with two-toned leaves, it is a novelty in the market. A strong product that evolved from the genetics of the well-known Super Series from Schoneveld Breeding.  Development  The story of Super Serie Large starts in Japan, where… View Article
Portret Gerard Zwiers between Super Serie Fusion Large Cyclamen

Craftsmanship and continuous development as a recipe for success

Breeding is part of a complex process. Gerard Zwiers, head of breeding at Schoneveld Breeding, knows that as a fact. He leads a team of experts which is responsible for development and innovations in the assortment of the Dutch breeder. “Breeding is a long-term process. As a breeder, you have a unique perspective on plants.”… View Article
Super Serie Fusion F1 Large

Right timing makes unique large-flowered Super Serie Fusion Large shine

Two-toned flowers never seen before in large-flowered Cyclamen. Now that Super Serie Fusion Large has entered the market, growing supporter Ton Koers sees new opportunities. He has been supporting growers cultivating products from Schoneveld Breeding for over two decades. The arrival of Super Serie Fusion Large gives a new dimension to his job. “Fusion Large… View Article
Dinja Lankhorst Super Serie Fusion

Super Serie Fusion conquers special place in market for large-flowered Cyclamen 

Super Serie Fusion is the first large-flowered Cyclamen with two-toned flowers. Schoneveld Breeding developed this new addition to the assortment out of the strong Super Serie genetics. Flowering is best from the end of September. You can enjoy a unique colour pattern until half of December. Dinja Lankhorst, area manager North and Central Europe, foresees… View Article

Website is under construction

You may have noticed our new branding, including a brand-new logo, on several platforms. At the same time, you find our website in between styles. We are currently working on implementing our new branding online and while doing so, the website is transitioning between the old and new style. At Schoneveld Breeding we believe in… View Article
Gerard Zwiers head of breeding showing Super Serie Fusion Cyclamen

The development of Super Serie Fusion

Two-toned leaf latest addition to Cyclamen assortment The development of a new plant does not always start with a preconceived plan. Or like Gerard Zwiers, head of breeding at Schoneveld Breeding, says: “You do not wake up one day thinking: and now I am going to make something special.” The latest addition to the assortment… View Article