• Coming soon Gerbera Joybera

Flowering pot plants

We create strong varieties flowering pot plants with high ornamental value and long flower life. Each series has a number of constant unique characteristics, such as suitability for indoor or outdoor use or for a specific climate. We also set ambitious goals for ourselves in our experimental breeding programmes: abundant blooms, long flower life, round plant structure and uniform blooms are the key starting points here.

Added value

Our services go much further than just supplying the seeds. A high quality product is a prerequisite, but not a distinctive quality. For this reason, we work together with the entire chain. In this we put the grower centre stage and we provide support in the form of growing recommendations, and marketing and sales advice.

Our mission

“We are a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer’s living environment and enjoyment.”


Cultivating a sustainable future

Rather than sustainability, Peter van de Pol, director of breeding company Schoneveld Breeding, would like to use the word durability. “When you speak about durability, you talk about the future. For growers, for the planet and for next generations.” Peter van de Pol has an intrinsic motivation to leave the world a better place. Durability… View Article
Jerry holding Gerbera Joybera

New standard in Gerberas great success

It’s new, it’s fresh, it’s Joybera! In search of the new standard in Gerbera, we developed a uniform, long-lasting plant with particularly abundant, brightly coloured flowers. Area manager Jerry van der Spek, responsible for customers in South America, is very proud of the result.  “The Gerbera has had a bad image for many years. Growers… View Article
Herbert at Primula acaulis Paradiso

Dedicated knowledge partner helps achieve maximum performance

The culmination of dedication, that is the role of growing supporter Herbert van Gijtenbeek at Schoneveld Breeding. When he was a child, he was always busy with seeds and plants, now it is his daily work. “I stand next to a grower; I partner with them and help them look to the future. All to… View Article
Super Serie Fusion Large inside

Super Serie Fusion: a decade full of development 

Super Serie Fusion is a remarkable addition to the assortment of Schoneveld Breeding. As the first large-flowered Cyclamen with two-toned leaves, it is a novelty in the market. A strong product that evolved from the genetics of the well-known Super Series from Schoneveld Breeding.  Development  The story of Super Serie Large starts in Japan, where… View Article
Portret Gerard Zwiers between Super Serie Fusion Large Cyclamen

Craftsmanship and continuous development as a recipe for success

Breeding is part of a complex process. Gerard Zwiers, head of breeding at Schoneveld Breeding, knows that as a fact. He leads a team of experts which is responsible for development and innovations in the assortment of the Dutch breeder. “Breeding is a long-term process. As a breeder, you have a unique perspective on plants.”… View Article
Super Serie Fusion F1 Large

Right timing makes unique large-flowered Super Serie Fusion Large shine

Two-toned flowers never seen before in large-flowered Cyclamen. Now that Super Serie Fusion Large has entered the market, growing supporter Ton Koers sees new opportunities. He has been supporting growers cultivating products from Schoneveld Breeding for over two decades. The arrival of Super Serie Fusion Large gives a new dimension to his job. “Fusion Large… View Article