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Co-operations

Growers’ association Addenda

Growers’ association Addenda consists of pot plant growers who grow high quality Addenda end products such as Campanula Florentes Ambella and Campanula Florentes Adansa. Schoneveld Breeding breeds the genetics of these products, Addenda takes care of the production, sales and marketing of these products in Europe.

The aim of the collaboration is to improve and strengthen the market position and the profitability of the growers of Growers Association Addenda and Schoneveld Breeding in the long term. This is done through joint efforts in the areas of product development, cultivation supervision, propagation, marketing and purchasing.

Growers Association Touch Me +

Working together in the chain to eventually develop a unique product into a premium brand. That is the main objective of Growers Association Touch Me +.

Primula Touch Me is a unique, primin free primula obconica with an excellent image. To safeguard that image and further deepen the quality of the Touch Me, thirteen growers, two young plant suppliers and breeder Schoneveld Breeding work together.

The growers’ association determines a number of criteria in the short term that the Touch Me must meet, for example, plant habit and shelf life. These agreements must result in a uniform end product, which is also chain-proof for all segments, distinctive and reliable for the consumer.

Floricoltura Chiara

After a process that took years, the Japanese breeder Kanazawa has bred this double-flowered cyclamen. Schoneveld Breeding has the exclusive distribution rights of this product in Europe. Schoneveld Breeding has entered into a partnership with Floricoltura Chiara, they focus on the cultivation of Masako. Masako is a double-flowered Cyclamen with a unique flower shape, which originated from tissue culture. Masako is currently sold out.