Looking back on FlowerTrials 2022
It’s already over again. FlowerTrials 2022 were a great success. It was a week full of beautiful encounters on Breeders Avenue. Visitors of the Schoneveld Breeding stand enjoyed Cyclamen and other products in real life. It was nice to be able to shake hands again. Besides that, in the greenhouses in Wilp great conversations started with customers who finally were able to visit the Netherlands again. In short, FlowerTrials week was one to talk about for a long time.
Visitors of Schoneveld Breeding were surprised with a colorfully decorated stand. The presentation of the extensive product range immediately invited to a good talk. For many visitors it was the first time they could see the newcomers in the assortment with their own eyes. On benches and in inspiring creations visitors enjoyed Cyclamen, Primula’s obconica and Campanula. Area managers and growing supporters took everyone on a journey through the world of Schoneveld Breeding.
Super Serie Leopardo Highlight in conversations was of course Super Serie Leopardo. This large-flowered, heat tolerant Cyclamen steals the show everywhere. During FlowerTrials, Leopardo showed itself at its best with the newest color in the assortment: Pink With Eye. With that, now there are 7 colors available of this true power house.
Outdoor Cyclamen The outdoor Cyclamen also gained a lot attention. Spread out through the stand several varieties Cyclamen fit for outdoor presented themselves. All these Cyclamen bear the quality mark Best for Outdoor, a label exclusive for Cyclamen that passed extensive tests in several weather conditions.
Portal Besides the enthusiasm about the products, the new Schoneveld Breeding portal could count on good reactions. In this digital environment users have always and everywhere access to marketing materials, photography, videos and documents of the team growing support. From now on, the added value of Schoneveld Breeding is always nearby.
Visitors in Wilp While FlowerTrials are the perfect opportunity for personal encounters, visitors got the chance to take a look at the trials in Wilp. Customers from all around the world took a look there during a personal tour. In there, the latest developments in the product range were available for them. Besides that, there was a greenhouse set up with the assortment Cyclamen and Primula’s obconica. Visitors also could look ahead to new lines that will be introduced on the market in the coming years.
Watch the video for a look back!
Get in touch Do you want to learn more about products or are you in search of a professional to watch along with you during cultivation? Contact your area manager or growing supporter for more information.