Schoneveld breeding offers marketing and promotion support to the whole chain. We do this by placing the grower centre stage in specific product-grower-market combinations.
We support our products with brand campaigns. Examples of the professional materials we use for this include social media, product-specific websites, photos and video, brochures, product flyers, open days, flower trials, labels, advertisements in professional journals and trade fairs. Where appropriate we also conduct promotions jointly with customers, such as the pot sleeves we developed together with various growers and growers associations.
The marketing support increases the visibility of our Schoneveld breeding genetics and enhances the return throughout the chain.
Primula obconica – Sweet Kisses
The driving force behind Sweet Kisses is TouchMe +, a growers’ association of ten affiliated growers who, through chain cooperation, are committed to the quality of these cheerful seasonal bloomers. With independent inspections, the primroses are tested for, among others, durability and flowering, so that you are assured of a product that stays beautiful for a longer time.
Schoneveld breeding, as part of Growers Association TouchMe+, assisted in the development of the retail and trade concept: “Sweet Kisses” for Primula obconica.
Cyclamen persicum – Veranda Selections
Veranda Selections is the quality label for outdoor cyclamen. Cyclamen bearing this label have been specially selected and are guaranteed to flower for longer. This means you can enjoy this abundantly flowering plants from August through to November. The plants with the Veranda Selections label are tested extensively outdoors and show the best results year after year. The colourful flowers can even tolerate changeable conditions in late summer and a few degrees frost in the autumn.
Schoneveld breeding developed promotion materials for this concept like: pot covers, trays and banners. Growers who sell Veranda Selections can request these promotion materials.
Veranda Selections consists of Super Serie Verano, Super Serie Donatello, Super Serie Carino and Super Serie Picasso.