New standard in Gerberas great success

It’s new, it’s fresh, it’s Joybera!

In search of the new standard in Gerbera, we developed a uniform, long-lasting plant with particularly abundant, brightly coloured flowers. Area manager Jerry van der Spek, responsible for customers in South America, is very proud of the result. 

“The Gerbera has had a bad image for many years. Growers and customers were not satisfied, because of the lack of uniformity. The shelf life has never been very fantastic either. We thought as Schoneveld Breeding: we should be able to change that. And behold, we proudly present our Joybera. This is the new standard in the world of Gerberas.”

Uniformity
About the advantages of Gerbera Joybera, Jerry is particularly enthusiastic. “Due to its extremely good uniformity, the grower can harvest around 80% of the product the very first time. With another round week later, the entire production is easily harvested. There is also very little dropout rate.

Splash of colour
“In addition, Joybera is a very attractive product for consumers. The plant produces a lot of flowers. There is an initial explosion of colour with often 3 or 4 flowers, followed by a second burst with another 3 or 4 flowers. 6 to 8 flowers at a minimum per plant is very common, although I also see some plants with more than 10 flowers!”

Long shelf life
Shelf life is also a welcome feature of Schoneveld Breeding’s new product. “Both on the shelf as with consumers, Joybera scores high on shelf life,” Jerry says. “Depending on watering and treatment by the end consumer, the shelf life of just the first flowers can already be as long as 4 or even 5 weeks. Truly unprecedented,” says a proud Jerry.

#1 Most uniform in growing & flowering”

Unique positioning
Growers hear the Joybera story through their suppliers, young plant producers or growing support and area managers of Schoneveld Breeding. They soon realise that Joybera is a unique Gerbera variety. That is why Schoneveld Breeding decided to position the product recognisably in the chain. Jerry: “We felt it was important to add value, because the recognition of your product means that you cannot be exchanged for competing products in the future. Brandless is worthless, I always say. We won’t let that happen with this fantastic new product.” 

Recognisability
To achieve recognisability, artwork for a label and pot cover was provided. In South America, Schoneveld Breeding worked with a grower to develop and market this. In that region, the label is now in circulation in combination with the grower’s own sleeve clearly displaying its logo. In other regions, the design was used for a unique, universal, and recognisable pot sleeve.

Personalisation
Jerry talks about possibilities: “We can personalise the artwork for our customers. So, they can customise the pot sleeve or label for even more recognisability. Schoneveld Breeding is known for delivering added value, personalised artwork is a great example of that.”

Gerbera Joybera will be officially introduced in eight colours during the Flower Trials (week 24 2024). In addition, several double-flowered and double-coloured varieties are on their way.

Want to know which 8 colors we are introducing? Preview Joybera already here

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