Summer starts at Breeders Avenue

The FlowerTrials® mark the true start to summer. And as in previous years, we’ve got lots of great new things to show you this time. Come along to Breeders Avenue from 13 to 16 June and prepare to be delighted! We’ll be sharing our new product developments and will have an exciting first for you.

Product developments
A lot has happened in our Cyclamen assortment during the past year. From this coming season onwards, our large-flowered powerhouse Super Serie Leopardo will be available in three exciting new colours. Meet Super Serie Leopardo Neon Pink, White with Eye and Wine Red at the FlowerTrials®.

What’s more, Super Serie Djix is also available in a new colour: we’ll be presenting Djix Salmon with Eye on our stand.

Lastly, there is Super Serie Fusion. The new colour on the market of this large-flowered Cyclamen is Neon Pink – a unique Cyclamen with flowers in an exceptional colour. The two-tone bloom makes Super Serie Fusion a speciality you just can’t take your eyes off. And as an extra bonus, Super Serie Fusion will soon be available in midi format too.

Our breeders have also been hard at work on other crops recently. Behind the scenes they have developed a new Gerbera. Named Joybera, this new variety will be on display for the first time at FlowerTrials®. We will be presenting all the Gerbera we are currently working on at the Gerbera Open Days at our main site in Wilp in weeks 23, 24 and 25. We have samples of Joybera available. Contact your area manager or growing supporter to determine what you can start testing.

Lastly, we will be sharing an exciting first with visitors to the FlowerTrials®. On our stand you’ll meet Schoneveld Breeding in a brand-new look. Our corporate identity has undergone a thorough review, and we have recently completed a comprehensive rebranding project. The results include five unique core values that demonstrate what Schoneveld Breeding truly stands for. Our new logo reflects these.

Practical information
At the FlowerTrials® you can get to know our new corporate identity and discover all the latest developments in our product range. You’ll find Schoneveld Breeding along with five other companies and Fleuroselect on Breeders Avenue at the Takii Europe site in Kudelstaart. Pre-registration is available on the FlowerTrials® website. Of course, you’re also more than welcome to pay us a spontaneous visit. If you’d prefer to meet us in the greenhouses in Wilp to take a closer look at the development of Joybera, get in touch with your area manager or growing supporter to make an appointment.

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