Novelties at FlowerTrials 2026
Is your next bestseller waiting at FlowerTrials? One visit can redefine your assortment for the coming seasons. Explore novelties and inspiring consumer concepts that bring fresh energy to your collection. Will you join us at Breeders Avenue in Kudelstaart from 9 to 12 June? Below you can find 5 reasons why to visit
- When: 9 to 12 June 2026
- Where: Mijnsherenweg 23, Kudelstaart, The Netherlands
More colours, more joy
We’re expanding the Gerbera Joybera serie with vibrant new colours. Adding even more flexibility and flair for growers and retailers. Joybera is known for its outstanding uniformity. The grower can harvest easily 90% - 95%. Gerbera jamesonii Joybera produces many flowers and scores also very well on shelf life.
- #1 most uniform in growing and flowering
- 3 flowers at first shot
- Amazing shelf life, continuous flowering
Premium novelty
A true breakthrough in breeding. Illusia offers all partners in the supply chain a premium, high-value addition in their assortment. This extraordinary novelty has already earned multiple industry awards. Illusia offers outstanding performance and visual appeal.
- Unique flower shape
- Flower explosion
- Excellent shelf life
First F1 blue Cyclamen
A groundbreaking innovation in Cyclamen breeding: Super Serie Dragon. The first F1 Cyclamen with blue Flowers. Its captivating blue hue sets it apart from other varieties. These mini Cyclamen will be available in 2 beautiful Blue colours (the Blue patio collection).
- First F1 blue Cyclamen
- The blue eye-catcher shoppers spot first
- Innovative colour
Cyclamen Super Serie
Cyclamen for all climates and all seasons. There is a Super Serie suitable for all growing conditions. We offer series in heat and cold tolerant, from micro to large sizes.
- Uniform growth and flowering within the series
- Round plant shape with sturdy flower stems
- Rich and central flowering
- A series for all growing conditions
- Longer shelf life
New generation campanula
It is time for a new generation Campanula carpatica. Introducting Elara: a fast and reliable serie. The excellent shelf life makes growers, shops and consumers happy. Available in 2 beautiful colours
- Faster growth
- Round, compact yet lush habit
- Strong branching
- Uniform flowering
- Excellent shelf life
Visit Breeders Avenue
Explore novelties and innovation in one convenient stop at Breeders Avenue. During FlowerTrials 2025 you can find six breeders in one stop: ABZ Seeds, Brandkamp, Hem Genetics, Hortinno, Scheurs, Takii and Schoneveld Breeding. Breeders Avenue is located just minutes from Aalsmeer (Mijnsherenweg 23, Kudelstaart, The Netherlands).