Genetics designed to make your business stronger
Innovation that delivers. Every new series, every refined colour, every technical upgrade has the same goal: to make your production easier, your assortment stronger and your results better. At Schoneveld Breeding, innovation isn’t something we talk about, it’s something our genetics prove every season.
Continuous development
Looking back at 2025 confirms that this approach is more important than ever. Uniformity, reliability, efficiency and strong visual impact are market demands. Our role is to provide the genetics that make this possible.
That is why our varieties evolve. Take Cyclamen Super Serie Verano: first launched in 2005, but Red for example improved more than six times since. Stronger colours, more uniform flowering, better plant shapes and a more reliable performance at every stage of the chain. Today’s Verano is truly next generation because we never stop improving.
This mindset shaped our dynamic 2025 season, with launches such as Illusia, Cyclamen Fusion Midi, Gerbera Joybera, Gaultheria Ciao Bella and Primula Paradiso Double. But also, with strategic improvements across trusted favourites. Looking ahead, 2026 will bring further innovation with Cyclamen as Dragon, Sweet Lips, Avalon hederifolium and Campanula Saphira Elara, plus a fresh palette of new colours.
Why does this matter for you as a grower?
Because stronger genetics directly improve your results:
- Low energy input: Saving energy and resources (fertilizer, water, pgr’s)
- Labour efficiency: Uniformity reduces labour (sorting, spacing) and waste
- Programmable production: Uniform flowering enables precise scheduling and efficient space turnover
- Long shelf life: Shelf-life boosts sell-through and consumer satisfaction
- Reliable performance: Consistent quality builds customer trust and ensures repeat purchases
As head of breeding Gerard Zwiers puts it: “We improve the weakest link every year, that is how genetics becomes future proof.” And area manager Huub van Oorspronk adds: “Innovation must work where it counts: on the grower’s floor.”
Experience innovation at IPM Essen
We invite you to experience this innovation firsthand at IPM Essen, from 27 to 30 January 2026. Visit our booth 2C23 to see our latest innovations. Discuss with our x-perts how Schoneveld Breeding can support your business from young plant to consumer.
With a powerful pipeline for 2026 and beyond, Schoneveld Breeding continues to deliver genetics that enable you to grow your business with confidence. Stay tuned