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Are you looking for innovative genetics that will increase your profitability and surprise retailers? Schoneveld Breeding is a research & development driven seed company that focuses on groundbreaking innovations. In addition, its genetics are known for delivering uniform, genetically compact and richly flowering pot plants. Discover the latest product updates, tips and tricks and success stories.

High quality through balancing energy between development and improvement

When you think of a breeding company, new colours and special features for consumers come to mind. However, Kathy McKay reveals a surprising perspective. “Our focus isn’t solely on developing new products.

Super Serie Elegante: the midi Cyclamen for warm conditions

Super Series Elegante: the midi Cyclamen for warm conditions

In these times of climate change, Cyclamen cultivation can sometimes be a challenge. Our specialists saw opportunities in breeding Cyclamen suited for warmer conditions. Several years ago, the large-flowered Cyclamen Super Serie Leopardo took the market by storm. Now it’s time for the midi Super Serie Elegante.

Joybera new benchmark in Gerberas

"We need to make something better than what is on the market so far." Gerard Zwiers, head of breeding at Schoneveld Breeding, had a clear goal in mind. "We wanted to achieve a new benchmark in Gerberas," he says from his office at Schoneveld Breeding's main location the PlantXperience in Wilp.

Making a difference with innovations

Always come up with new things. That is the most innovative you can do, according to Huub van Oorspronk, area manager Asia, Middle East and Oceania. As a representative of Schoneveld Breeding, he visits many growers's greenhouses. “If you stay connected with the market, you can keep innovating.”

Illusia wonders with astonishing looks

Sometimes your ‘breeders eye’ sees something and you know: this is something very special. For breeder Sadrach Talahatu and his colleagues, that happened when their eyes were caught by a unique flower display. ‘As a team, we immediately asked ourselves: how can we turn this into a product that amazes everyone?’

The extraordinary story of Super Serie Fusion Midi

Schoneveld Breeding’s attractive Super Serie Fusion Cyclamen are taking over an increasing share of the market. While Super Serie Fusion Large seeds first became available two years ago, it is now the turn of its smaller sister, Super Serie Fusion Midi, to conquer hearts. “For grower, retailer and consumer, it really is a top product,”

Super Serie Elegante, the little sister of powerhouse Leopardo

The success of Super Serie Leopardo, Schoneveld Breeding’s heat-tolerant, large-flowered Cyclamen, does not stand alone. The heat-tolerant series of Cyclamen has a strong midi that is now taking over the world: Super Serie Elegante. Gerard Zwiers, head of breeding, explains more about the creation.

Cultivating a sustainable future

Rather than sustainability, Peter van de Pol, would like to use the word durability. “When you speak about durability, you talk about the future. For growers, for the planet and for next generations.” Peter van de Pol has an intrinsic motivation to leave the world a better place. Durability and sustainability are main topics to achieve that goal.

New standard in Gerberas great success

In search of the new standard in Gerbera, we developed a uniform, long-lasting plant with particularly abundant, brightly coloured flowers. Area manager Jerry van der Spek, responsible for customers in South America, is very proud of the result. We thought as Schoneveld Breeding: we should be able to change that.

Dedicated knowledge partner helps achieve maximum performance

The culmination of dedication, that is the role of growing supporter Herbert van Gijtenbeek at Schoneveld Breeding. When he was a child, he was always busy with seeds and plants, now it is his daily work. “I stand next to a grower; I partner with them and help them look to the future. All to reach optimal cultivation results.”

Craftsmanship and continuous development as a recipe for success

Breeding is part of a complex process. Gerard Zwiers, head of breeding at Schoneveld Breeding, knows that as a fact. He leads a team of experts which is responsible for development and innovations in the assortment of the Dutch breeder. “Breeding is a long-term process. As a breeder, you have a unique perspective on plants.”