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What's new at Schoneveld open days 2025?

Are you a young plant grower, grower or retailer of flowering pot plants? Schoneveld Breeding offers the opportunity to see breeding breakthroughs, award-winning novelties and innovations up close. Connect with our experts and get inspired by must-see highlights. Below you can already discover 5 novelties which will be presented.

  • When: 20 October to 7 November 2025
  • Where: Sluinerweg 15, Wilp, The Netherlands

Make an appointment

A PREMIUM NOVELTY

A true breakthrough in breeding. Illusia offers all partners in the supply chain a premium, high-value addition in their assortment. This extraordinary novelty has already earned multiple industry awards. Illusia offers outstanding performance and visual appeal.

  • Unique flower shape
  • Flower explosion
  • Excellent shelf life

View Illusia

More colours, more joy

More colours, more joy

We’re expanding the Gerbera Joybera serie with vibrant new colours. Adding even more flexibility and flair for growers and retailers. Joybera is known for its outstanding uniformity. The grower can harvest easily 90% - 95%. Gerbera jamesonii Joybera produces many flowers and scores also very well on shelf life.

  • #1 most uniform in growing and flowering
  • 3 flowers at first shot
  • Amazing shelf life, continuous flowering

View Gerbera Joybera

THE BLUE COLLECTION

NEW! The first F1 Cyclamen with blue flowers in the market. Super Serie Dragon has been nominated in multiple novelty categories and already won industry awards. The captivating blue tint sets it apart from other varieties. These mini-Cyclamen are available in 2 beautiful blue colours.

  • First F1 Blue Cyclamen
  • Innovative colour
  • Surprising genetics

View Super Serie Dragon

 

First F1 Gaultheria

First F1 Gaultheria

Gaultheria Ciao Bella sets a new standard in plant quality and uniformity. Its the first F1 Gaultheria procumbens from seed. With its dark green foliage, 'Ciao Bella' ensures a consistent and appealing display. The uniformity and robust berry production make it an excellent choice for professional (young) plant growers seeking reliable quality.

  • F1 hybrid from seed
  • Uniform series
  • Unparalleled quality

View Gaultheria Ciao Bella

First F1 Cyclamen hederifolium

First F1 Cyclamen hederifolium

NEW! Meet Avalon, the first F1 hybrid Cyclamen hederifolium on the market. For you as a professional this means, a uniform series and predictable production. These Cyclamen are ideal for pack and pot production. Best for autumn cultivation.

  • First F1 Cyclamen hederifolium genetics
  • Suitable for growing in packs
  • Winter hardy Cyclamen

View Cyclamen Avalon

Trade Fair

Trade Fair

If you are unable to visit the PlantXperience in Wilp, you can also meet the Schoneveld Breeding team at the Trade Fair Aalsmeer. Stop by booth 11.6 to discover the newest highlights and speak with the team in person.
  • Aalsmeer, Netherlands
  • 4 to 6 November
  • Booth 11.6

schedule your visit

A wide range of pot plants will be showcased. Get inspired and prepare your assortment for next growing season. Don’t miss this opportunity and schedule your visit today.

Make an appointment

Sluinerweg 15
7384 SC Wilp the Netherlands

+31 571 27 17 17

info@schoneveld.nl