Will we see you at IPM Essen 2025?
Schoneveld Breeding invites you to join us at IPM Essen 2025, one of the world’s leading fairs for horticulture. Find us alongside our Breeding Accel partners, giving you access to a comprehensive range of innovations in one stand. Our team is ready to discuss how our genetics and solutions can support your goals for 2025 and beyond. You’ll discover novelties like: Illusia, Gerbera jamesonii Joybera, Gaultheria procumbens Ciao Bella and a new addition in the Primula acaulis Paradiso assortment.
- When: 28 until 31 January 2025
- Where: Messe Essen, Germany (Booth: 2D15)
Can't wait? Below you can already read more about our innovations.
Gaultheria Ciao Bella F1
Introducing Gaultheria procumbens 'Ciao Bella', the first F1 hybrid Gaultheria. Setting a new standard in plant quality and uniformity. It is available 2 colours: red and white. With its dark green foliage, 'Ciao Bella' ensures a consistent and appealing display. The uniformity and robust berry production make it an excellent choice for professional (young) plant growers seeking reliable quality.
- F1 hybrid from seed
- Uniform series
- Unparalleled quality
- Unmatched value
Gerbera Joybera F1
It's new, it's fresh, it's Joybera
Schoneveld Breeding developed a completely new line pot Gerbera. Resulting in 8 stunning colours with amazing features. Joybera is the #1 most uniform Gerbera jamesonii in growing and flowering in the market. The plant gives 3 flowers at first shot in combination with an amazing shelf life.
- Potsize 12 -15 cm
- #1 Most uniform in growing & flowering
- 3 flowers @first shot
- Amazing shelf life
Illusia F1
One of the latest breakthrough in breeding is Illusia. The unique flower shape makes it a very striking and attractive product. Due to the vast number of flowers that continue to develop, the shelf life is excellent. Anyone who sees the Illusia for the first time is immediately amazed.
- Unique flower shape
- Flower explosion
- Excellent shelf life
Paradiso Double F1
Looking for a double flowered Primula acaulis? New in the Paradiso assortment, the Paradiso Double. This variety offers well-filled, vibrant blooms. The shelf life is excellent. And with its uniform growth, it's suitable for mid to late season flowering.
- Excellent shelf life
- Well-filled double flowers
About Breeding Accel
Breeding Accel, a united force of breeding companies
Breeding Accel is a collaboration of six breeding companies. Schoneveld Breeding, KP Holland, Interplant Roses, Labeau, Fresh Forward and Royal Van Zanten bundled their know-how and research to set new standards in the world of breeding. Non-competitive genetics allow for optimum transparency and cooperation. The focus is on exchanging know-how, reducing the time-to-market and investing in the latest breeding technologies.